Milan (Italy), 08.11.2017


BRIXTON MOTORCYCLES: The worldwide success continues!


The successful 125 cc family is growing – the 250 cc model will be presented for the first time at the EICMA.

The new motorcycle brand BRIXTON was unexpectedly presented for the first time at the EICMA two years ago. The market launch of the first model, the BX 125, followed in early 2017. Classic design, modern equipment, high quality workmanship and engines developed in Japan have led to a terrific market success: The BX 125 is one of the most popular motorcycles in the 125 cc category in almost all European countries.

At its first presentation at the Vietnam Motorcycle Show in May 2017, an incredible 500 vehicles were sold to end customers just at the exhibition stand. Following their huge success in Europe and Vietnam, KSR Group is close to signing contracts with importers from almost 50 other countries around the globe. On the production side, investments in a new, state-of-the-art factory have already been made, in order to meet global demand.

Now the BX 125 family, which up to now has included the classic BX 125, the Café Racer BX 125 R and the BX 125 X with studded tyres, has expanded with the introduction of a special new model. The sporty BX 125 Haycroft is a ‘half fairing’ model, meaning that it has aerodynamic cladding on the front in a classic style. Its sportiness is emphasised with installed footrests and adjustable shock absorbers. Named after a street in London’s Brixton district, the special edition is limited to 444 units.

Another innovation in the 125 cc segment: in 2018, the BX 125 will also be available with optional ABS.

A rapid expansion of the product range had already been announced at the premiere in 2015, and those words were followed by actions at the EICMA 2017. The BX 250 is not just a BX 125 with a larger engine, but rather a completely redesigned model, in an independent style featuring KOSO LED indicators in the handlebars, BRIXTON LED headlamps, LED tail light and side-mounted license plate bracket.

Following the motto “Any direction. As long as it’s your own.”, BX 250 owners can easily customise their machine to their personal taste, for example, with individually tailored wood inserts on the tank. Of course, the BX 250 is a technically state-of-the-art model: The 250 cc twin-cylinder injection engine has been developed in Japan, the rear shocks are adjustable, the front provides an upside-down suspension fork for low masses without suspension, and of course, the BX 250 is offered exclusively with ABS from the very start.

The basis for another chapter in the worldwide success story of BRIXTON MOTORCYCLES has therefore been created!


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